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The digital advertising market is worth $237 billion worldwide. Yet ad blockers, skepticism concerning “authentic” influencer brand promotions, and banner-blindness mean much of advertisers’ budgets are wasted on ineffective strategies. At the same time, an estimated 2.1 billion daily product recommendations are made online. These word-of-mouth recommendations are the most effective form of marketing, but brands and advertisers do not have an effective and-scalable way to properly incentives, monetise, and measure peer-to-peer recommendations. Until now. We are introducing the WOM Protocol and Token as a simple and transparent means for rewarding peer-to-peer recommendations in a scalable and robust economy leveraging the power of the blockchain.

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